Inspired by the beauty and endurance of natural minerals, the striking new brand imagery reflects the company’s solid foundations.
Abacus is delighted to announce the launch of its new website at www.abacustrustgroup.com
The bedrock of the group for more than four decades has been its independence, integrity and insight and was the driving force behind the redesign.
The website platform has been developed to become a meaningful resource for the private clients, entrepreneurs, commercial enterprises and professional intermediaries Abacus works with.
The team enjoy sharing their expertise, knowledge and insights and will be using the site to keep our network up-to-date on pertinent issues through leadership pieces, briefing notes and articles.
The website also acts as a showcase for the group’s people, history, career opportunities and social responsibility commitments. The aim of the new structure, navigation, content and design is to provide a smoother user experience on any device.
Group Chief Executive, Andrew Faulkes said: "We wanted our brand imagery to be a reflection of our integrity and individuality. In tribute to our heritage the brand’s colour palette and logo have been retained but we have transformed how we look on to a modern, digital platform we can grow and develop.”