Cookie Policy

To comply with the Privacy and Electronic Communications Regulations we periodically conduct a Cookie Audit of our website. This Cookie Audit was last updated on 06 July 2023.

Our website uses a number of cookies to store data on our visitor's computers.

To find out how to control the cookies that are created on your device please see this page. To find out how to delete cookies please see this page. For more information about managing cookies, please see

Cookies created by this website

This website creates a number of cookies, which are referred to as first party cookies as they are specific to the host site that created them. All the first-party cookies which are created do not store any personal or sensitive information, or anything that makes you personally identifiable to us. They are used for essential functionality such as security when processing form data or for analytics which helps us use anonymous visitor data to gain a better understanding of how people use our website.

Functionality cookies

Our web server may create an essential session cookie, which is essential for your use of some of the interactive elements of the website, such as contact forms. The cookie contains a session ID which is a mechanism for distinguishing your visit to our website from any other visitors that may be using the website at the same time. This cookie expires when you leave our website. 

Google Analytics

We use Google Analytics to measure how users interact with website content.

Cookie name Default expiration time Description
_ga 2 years Used to distinguish users.
_gid 24 hours Used to distinguish users.
_ gat 1 Minute Used to throttle request rate

Full details of the cookies which Google Analytics uses can be found in Cookies & Google Analytics in documentation for Google's Analytics tracking code. You can also read Google's Privacy Policy for Google Analytics.

We don't share the data that Google Analytics collects, and we don't believe that our use of Google Analytics is privacy-intrusive. We use the data that is collected in the following ways:

  • to report, in aggregate, how our visitors find and use our website;
  • to understand overall visitor behaviour; and
  • to inform how we update and improve our website.

To opt out of our use of Google Analytics you may wish to consider using the Google Analytics Opt-out Browser Add-on.

Google services

We use Google Maps to provide detailed information on how to locate our offices. We use Google's interactive maps because we believe they provide a helpful way for our visitors to identify how best to travel to us.

We use Google ReCaptcha to provide a layer of security to protect our webforms from spam and abuse, by receiving a risk score from Google when a form is submitted.

We use these Google Services on the basis that Google adheres to its own privacy policy and terms of service.

Cookie name Default expiration time Purpose Description
AEC 6 months Security Used to prevent spam, fraud, and abuse; the 'AEC' cookie ensures that requests within a browsing session are made by the user, and not by other sites. This cookie prevent malicious sites from acting on behalf of a user without that user's knowledge. The 'AEC' cookie lasts for 6 months.
NID 6 months Analytics Google services use 'NID' cookies on Google Search for analytics to show Google ads in Google services for signed-out users. The 'NID' cookie expires 6 months after a user's last use.
1P_JAR 1 month Advertising This cookie is used to provide ad delivery or retargeting.
OGP,OGPC 1 year Functionality These cookies are used by Google to store user preferences and information when viewing pages with Google maps on them.
OTZ Session, 2 years Analytics This cookie is used by Google Analytics to provide an aggregate analysis of Website visitors.
_GRECAPTCHA 6 months Security We use reCAPTCHA to protect our webforms (contact form) from spam and abuse. This cookie is used when executed for the purpose of providing reCaptcha risk analysis so we can determine whether to accept a form submission.


Cookies created: player, vuid

We use Vimeo to server video on our website. When you press play Vimeo will drop third party cookies to enable the video to play and to collect analytics data such as how long a viewer has watched the video. These cookies do not track individuals. 


Cookies created: consent, nid

We use YouTube to server video on our website. The cookies do not directly identify individual users and YouTube will not store information to personalise your experience unless you are logged in to a Google account. Read more at YouTube’s embedding videos information page.

If you have a Google account and are logged in, YouTube may set cookies for analytics and advertising purposes and collect data linked to your Google account. For more information, see the Google Privacy Policy.

Third-party cookies

Some of our pages contain links to third-party websites, some of which display Abacus’s content. To view these sites, you may have to accept the third-party website owner’s specific terms and conditions, including their cookie policies, which we have no control over.

Social media cookies

Abacus uses social media platforms Linkedin and Twitter please follow the links to view their Cookie policies.

Other cookies

From time to time we may use additional external services on our website which may create cookies on your device. As we add new services or make changes that use cookies, we will update this cookie policy with the details.

If you have any concerns about the cookies we create or the way we aim to attain consent from you, please contact us and we'll be happy to answer your questions. Please also see our Privacy Policy for all further details in respect of any personal information that we process.

This Cookie Policy was last updated on 29 August 2023

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